Hi there! I’m Brooke, and I create content that helps tech companies win more customers.
The biggest hurdle tech companies face is explaining what they do to people without a tech background. The reason is pretty simple: when a technical expert explains the features of the solution they’ve developed, a non-technical audience doesn’t always see how those features translate into benefits. (In the business world, you might say that the stakeholders don’t understand how the project specifications meet their requirements.)
If you’ve ever run into this problem—and if you’ve worked in a technical field, or with people who do, you probably have—you can appreciate how important it is to effectively translate between tech and non-tech. To do that, you need a writer who isn’t afraid to look complex technical jargon in the eye and wrestle it into plain language.
To see how I can help you connect with your customers, visit the Services page.